Reforms in Tourism Industry Australia †MyAssignmenthelp.com

Question: Discuss about the Reforms in Tourism Industry Australia. Answer: Introduction In Australia, tourism industry contributes a significant portion of national income. There are several sites that attar a large number of tourists every year. The tourism industry is growing at a rapid pace. The sector generates huge employment opportunities to Australian natives and helps to maintain a low unemployment rate. Therefore, apart from focusing on agriculture and core industrial sector Australian government focuses on tourism sector. Different facilities are provided to the tourists like easy navigation facilities, easy transportation and others. Recently, Australian government has launched a project named Content realignment project to make some further reforms in the tourism sector. Present assignment conducts an analysis on the related aspect of this as published on a daily newspaper in Australia. Essence of the Story The article is based on a major reform in Australian tourism industry. Content realignment project was initiated in May 2016. The focus of the project is to attract more tourists and boost up traffic in Australia by presenting improvised and some newly added holiday destination to tourists. Australia.com has teamed up with Fairfax Media and Storyation and this has increased visitors in Australian tourism by nearly 46% (Adnews.com.au, 2017). The site is now also claimed as recording highest number of unique visitors in Australia. In order to create immediate, easily accessible and experimental content Tourism Australia signed partnership with the two media site. The basis objective is to make the site diversified and not only being an education and industry hub. The project targets to help visitors to overcome obstacles to distance related issues and others. Through designing the site more information are made available on the site through displaying attractive pictures, maps and other high quality content. After the implementation of the project, new articles and videos are launched by Tourism Australia. In addition to attracting new pool of tourists, the project has generated benefit to tourism industry as suggested from a 350% rise in tourist operators. The site accounts more than 70% of direct or organic traffic (Chon, 2013). Economic theories and concept Travel and Tourism industry plays a significant role in international economy. The world economy now becomes increasingly integrated and this opens a new door for enhancing foreign exchange reserves. Relaying only on export for foreign reserves fail to meet foreign exchange demand (Baum, 2016). Additionally, export earnings are subjected to volatility with respect to volatility in global demand. Therefore, tourism industry provides an alternative avenue for generating revenues in foreign exchange markets. Anothereconomic implication of tourism industry reform is that it has potential for creating new employment opportunities. Approximately 4.5% of employment is contributed to by the tourism industry in Australia (Dwyer et al., 2017). Several other industries flourish with development of tourism industry. This is because of the strong and diversified linkage effect of the single industry. The sector constitutes a strong value chain with some allied sectors in the economy. The related industries to tourism are travel, construction industries, and hotel and restaurant industry. Hotel, restaurant and other facilities have a backward linkage with the industry. The industry has forward linkage with services like telecommunication, recreational services, hospitality industries and other personal, cultural and retail services (Kido-Cruz, Kido-Cruz Killough, 2016). Without these services, development of tourism industry is not possible. Growth in tourism industry fosterseconomic growth.Economic growth is defined as a steady rise in overall economic growth. It is the only factor that can ensure economic success in the long run (Fang, Ye Law, 2016). Economic growth results from improvement in macroeconomic indicators like Gross National Product (GNP), Net National Product (NNP) and Gross Domestic Product (GDP). Earnings from tourism industry increases both GNP and GDP. In Australia, tourism industry accounts 2.6%of nation GDP (Webster Ivanov, 2014). Economic growth from tourism industry directly affected poverty reduction. Tourism industry is a part of invisible trade that involves cross border trade of services. Earnings from foreign visitors go to the Visitor export account in Balance of Payment and hence improve BOP status of the nation. In the phase of economic development share of GDP originated from primary sector reduces while that of secondary and tertiary sector rises (Goodall Ashworth, 2013). Therefore, development of tourism industry is an indicator of overall economic development. Recommendation In view of economic benefits realized from tourism industry, Australian government should give more importance to this industry. Redesigning of the official website Australia.com though helps in development of the industry and attracts visitors but there are any more things that can be done in this field. Attractive trip planning should be offered with reasonable prices. Better quality hotels should be made affordable for general tourists. Different package planning should be offered to different groups of tourists. Promotion and marketing strategy of the industry should be given focus for further reform initiatives. Apart from business aspect, concept of sustainability should be taken into consideration. Business, government and tourism organization should concentrates on promotion of sustainability in the tourism industry. Increase in number of tourist arrivals should not be the only goal for a successful tourism industry. The evaluation should also consider benefits in terms of ec onomic and social impacts as well as environmental impacts. The tourists should be encouraged to consume locally developed goods so that it can help to flourish domestic industries. Conclusion The tourism industry in Australia is an important sector contributing growth and development of the economy. Depending on this industry, several other industries fasten the growth process. The decision of the Tourism Australia to sign partnership with Fairfax Media and Storyation has proved beneficial as shown by the increasing number of visitor. Tourism Australia has diversified national tourism industry and promoted the concerned sector with increasing publication of new articles and launching new videos. The industry results in considerable revenue earnings for the nation, helps in maintaining the unemployment low by providing job opportunities to a number of people directly to either tourism industry or its related sectors. Some policy recommendation for Australian government has made. Successful adaptation of these recommendation help Australia to develop a sustainable tourism industry. References Baum, T. (Ed.). (2016).Human resource issues in international tourism. Elsevier. Case study: Tourism Australia redefines content - AdNews. (2017).Adnews.com.au. Retrieved 9 August 2017, from https://www.adnews.com.au/news/case-study-tourism-australia-redefines-content Chon, K. S. (2013).Tourism in Southeast Asia: A new direction. Routledge. Dwyer, L., Forsyth, P., Spurr, R., Hoque, S. (2013). Economic impacts of a carbon tax on the Australian tourism industry.Journal of Travel Research,52(2), 143-155. Fang, B., Ye, Q., Law, R. (2016). Effect of sharing economy on tourism industry employment.Annals of Tourism Research,57, 264-267. Goodall, B., Ashworth, G. (Eds.). (2013).Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Kido-Cruz, A., Kido-Cruz, T., Killough, J. (2016). Economic Impact Assessment: A Review of Literature on the Tourism Industry.Global Journal of Management And Business Research. Webster, C., Ivanov, S. (2014). Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations?.Tourism Management,40, 137-140.